CHANNEL SALES · PARTNER SALES · INDIRECT GTM

I turn channel motions into pipeline and revenue execution.

I work directly across reseller and partner routes to market, owning pipeline creation, opportunity progression and forecasting.

My experience spans reseller programmes, partner-led sales, indirect GTM, forecasting and complex enterprise deal execution across Iberia and broader international markets.

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Málaga, Spain · Remote Europe / EMEA · Regular business travel

CAREER EXPERIENCE

  • Coupa Software
  • Salesforce
  • Oracle
  • SAP
  • EMC
  • Sonaecom

Logos shown for identification only and do not imply endorsement.

SELECTED CHANNEL WORK

Reseller execution tied to pipeline and revenue.

Reseller programme launched and scaled in Spain

Problem
Spain needed a viable reseller-led route to market.
My contribution
I launched Salesforce’s reseller programme in Spain, recruited and enabled partners, and worked with account teams on target customers and active opportunities.
Result
The programme delivered sustained year-on-year growth in partner-sourced closed-won revenue across FY23–FY25.
View Salesforce case study

Partner-sourced pipeline developed across Iberia

Problem
Some relationships needed to be restarted after activity had slowed, and opportunity ownership and next actions needed to be clearer.
My contribution
I re-engaged existing partners, recruited new ones and worked with Sales to qualify and progress opportunities more consistently.
Result
The work created new partner-sourced pipeline and clearer governance around partner opportunities.
View Coupa case study

Partner-led commercial execution across Iberia

Problem
Enterprise partner motions required disciplined pipeline generation, qualification, forecasting and deal execution.
My contribution
I managed reseller, consulting and technology partner relationships across Iberia, working on pipeline, cloud adoption and enterprise opportunities.
Result
Managed direct enterprise technology sales, including qualification, deal strategy, forecasting and closure.

CHANNEL EXECUTION

From pipeline creation to deal progression.

CREATE

Pipeline Creation

Build qualified partner-led pipeline through reseller activity, joint account planning, target-account alignment and coordinated GTM execution.

QUALIFY

Opportunity Qualification

Test customer need, commercial fit, stakeholder alignment, partner role and realistic next steps before treating an opportunity as meaningful pipeline.

PROGRESS

Deal Progression

Keep partners and internal Sales aligned around ownership, next actions, customer engagement and commercial blockers throughout the sales cycle.

FORECAST

Forecast Discipline

Maintain clear opportunity status, timing, risks and next steps so partner-led pipeline can be managed as part of the wider regional sales forecast.

COMMERCIAL PROFILE

Comfortable in complex enterprise sales environments.

I started in direct enterprise sales before moving into channels and alliances. That experience helps me qualify partner opportunities, manage forecasts and work with account teams on complex deals.

My work has mainly been as an individual contributor, directly managing partner portfolios of different sizes and aligning each with commercial priorities, pipeline actions and execution plans.

  • Quota-carrying environments
  • Individual contributor roles
  • Complex enterprise sales cycles
  • Partner-led and direct-Sales collaboration
  • Regional GTM execution

VALIDATION

Commercial execution recognised by managers and partners.

“He has effectively combined strategic insight, partner engagement, and internal collaboration to establish a strong foundation for channel growth.”

Read recommendations
Manager feedback · Coupa

RECOMMENDATIONS

What sales and partner leaders say.

“Vast experience in technology solution selling as well as in partner management, driven for results with a strong focus on customer success.”

Rui Azevedo CostaArea Vice President of Sales & GTM, EMEA SMB, Salesforce
Read all recommendations

CHANNEL SALES CAREER

Relevant channel and partner sales roles.

Apr 2025 – Jul 2026

Coupa Software

Partner Business Manager

Managed partner-sourced pipeline and joint selling across Spain and Portugal, with focus on qualification, forecast visibility and deal progression.

Feb 2024 – Apr 2025

Salesforce

Alliances & Channel Senior Manager, Iberia & Africa

Managed channel execution across Iberia with additional partner coverage across Africa, aligning regional pipeline and opportunity actions.

Oct 2021 – Apr 2024

Salesforce

Alliances & Channel Manager, Spain

Built the reseller route to market in Spain and worked with partners on enablement, target accounts and opportunities.

Jun 2017 – Jun 2020

Oracle

Alliances & Channel Manager

Worked with resellers, consulting firms and technology partners across Iberia on pipeline, cloud adoption and enterprise deals.

View full career

Open to the right full-time role

I’m exploring senior full-time channel and partner-sales roles focused on reseller growth, qualified pipeline and deal progression across Europe and EMEA.

Discuss an opportunity
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Málaga, Spain