ABOUT
Experience across enterprise technology.
I lead partner and alliance programmes in enterprise software, helping vendors grow revenue through the right partners. My career in technology started during the dot-com years, working in a call centre for an internet service provider. From there, I moved into product management, then business development, direct enterprise sales, and later channels and strategic alliances. Each move gave me a different perspective on the business, from working directly with customers to managing complex commercial relationships.
Over the years, I've worked with enterprise customers, specialist partners, distributors and large consulting and technology firms. Some opportunities meant building relationships from scratch. Others involved growing existing accounts, turning around underperforming partnerships or finding new ways to generate business. Having worked in both direct sales and partner-led roles, I understand the importance of aligning commercial priorities, involving the right people early and measuring progress by results rather than activity.
I'm based in Málaga and have worked in Portugal, Ireland and Spain, with regional experience across Iberia, EMEA and LATAM, including work with partners in Africa.
Having worked in direct sales and partnerships, I know that a partner strategy only matters when the sales organisation can turn it into business.
View career →
