PARTNERSHIPS · ALLIANCES · CHANNEL SALES
I work directly with partners and Sales teams in enterprise technology to build pipeline, progress opportunities and support revenue.
Targeting senior individual-contributor Partner Business Manager/Director and Channel Account Manager/Director roles across Europe and EMEA.
Based in Málaga, Spain · Remote Europe / EMEA · Regular business travel
SELECTED WORK
Problem
Recruiting partners was only the first step. They also needed resale capability and alignment with Salesforce account teams on where to focus.
My contribution
I launched the reseller programme in Spain, recruited and enabled partners, and worked with account teams to agree priorities and progress active opportunities.
Result
The programme delivered sustained year-on-year growth in partner-sourced closed-won revenue.
Problem
Some partner relationships across Iberia needed to be restarted after activity had slowed. Opportunity ownership, qualification and next actions also needed to be clearer.
My contribution
I re-engaged existing partners, recruited new ones and worked with Sales to qualify and progress opportunities more consistently.
Result
That work created new partner-sourced pipeline and clearer governance around partner opportunities.
RECOMMENDATIONS
“He is honest, approachable and always focused on maintaining constructive relationships with partners.”
CAREER EXPERIENCE
Logos shown for identification only and do not imply endorsement.
WHAT I DO
The work spans ecosystem development, partner activation, joint account planning and opportunity execution.
DRIVE
Turn partner activity into qualified pipeline, opportunity progression and measurable commercial contribution.
ACTIVATE
Move partners from programme participation and enablement into customer activity, pipeline and repeatable GTM execution.
ALIGN
Connect partners, direct Sales and internal teams around target accounts, opportunity ownership, qualification, next steps and joint execution.
SCALE
Develop the right ecosystem for the market, re-engage underused relationships and add new capabilities selectively where commercial gaps exist.
ARTICLES
These articles focus on the practical side of partner and channel work.
Partner Strategy
Adding partners can create reach, but it does not by itself create a route to market. A partner strategy needs commercial choices, operating discipline and a reason for both sides to invest.
Read articleEcosystem Growth
A long partner list does not create pipeline on its own. Pipeline depends on clear commercial intent, account priorities and operating discipline.
Read article
ABOUT
I started in direct sales and moved into channels and alliances later. That experience still shapes how I work: align with Sales early, qualify opportunities before treating activity as progress, and focus on fewer partners with clearer account priorities.
As an individual contributor, I have managed portfolios ranging from specialist firms to larger consulting and technology partners. Some relationships need to be built from the beginning; others need to be restarted after activity slows. In both cases, the practical work is the same: agree where to focus, give the partner a reason to invest and keep opportunities moving.
I am based in Málaga and have worked in Portugal, Ireland and Spain, with regional experience across Iberia, EMEA and Africa.
I work calmly and come prepared. I prefer clear ownership and follow up on the actions we agree.
View careerIf you are building a senior partnerships, alliances or channel team across Europe or EMEA, I would welcome a conversation.